Brands try creating their own influencers to control their messaging.
Source: CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing
AdColony’s Liz Waldeck-Pinckert highlights mobile publishing trends that aren’t likely to change no matter what 2020 brings us.
Source: Good news for user acquisition: Consumers are still spending money on mobile apps in 2020 – ClickZ
BuzzFeed has long recommended products to its audience, earning a cut of the revenue when readers click the links in its articles and buy from the sites that actually sell the goods.
Source: BuzzFeed Starts Selling Products Directly to Consumers – WSJ
TikTok seems to have little to do with Microsoft’s existing business. Analysts say a deal would be “out of left field” but there’s a case to be made.
Source: Why Microsoft would consider buying TikTok, according to analysts – Business Insider
Earlier this month, Twitter told investors it’s considering a subscription model as a means of generating additional revenue to support its business. Now we know what sort of value-add features Twitter may be eyeing. In a new survey, the company asks users to evaluate paid features like “undo send” (an alternative to an edit button), […]
Source: Twitter survey reveals the subscription options it’s eyeing, including an ‘Undo Send’ button | TechCrunch
The flair and cadence of rappers’ personal delights is trickling into the wine industry more than ever. And it’s capturing the attention of millennials.
Source: Can Hip Hop Help Solve Wine’s Millennial Problem? | VinePair
By Alex von Krogh, VP Data Sales, Whip Media Group – In this environment, traditional windows and content distribution strategies are being impacted. Disney+
Source: M&E Journal: Connecting With Consumers With the Right Content During Massive Social Shifts – Media & Entertainment Services Alliance
Reps from various market research firms and the head of the ESA discuss the shift to digital, esports, and the impact of an economic downturn on the next generation
Source: Pandemic has accelerated a number of long-term gaming trends | GamesIndustry.biz
Accelerated trends that brands and retailers must adopt in the age of COVID Consumer behavior trends have shifted advertising models…
Source: How COVID Has Shifted the Advertising World – Business 2 Community